Turn Heads! It’s more than our tagline-it’s our purpose. From the stylist behind-the-chair who’s passionate about revealing the potential of every person’s individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people.
Joico is a company whose purpose is to support the salon professional. Everything we do-from continually pushing the boundaries of technology to improve the performance of our products in the salon and at home, to exploring innovative ways to inform and inspire-is done with the stylist in mind.